Branches
Branches
Every facility is an engine
for local growth
Our solution has been designed to manage, activate and optimize all your local marketing, not forgetting long-term commitment to your network.
🎯 Business goal
Generate traffic/leads
All the local marketing levers you need to create traffic at the point of sale and capture qualified leads.
🎯 Business goal
Recruit new customers
Deploy multi-local ads to raise your profile and convert new customers.
Our features for
your branches
National, regional and local dashboards
Control and analyze your performance at every level with a 360° view of local marketing.
Digital Asset Management
Centralize and easily organize all your brand resources.
Image editor
Use a single tool to edit, resize and customize your images locally.
Campaign editor, publications
Design, plan and distribute multi-local campaigns across all your communication channels.
Site personalization (text & images)
Generate an infinite number of personalized content, campaigns and publications for your establishments.
User and account management
Manage your accounts and users independently.
Automated PDF reports
Receive summary, charted reports to track your performance.
Visibility
Optimize your local visibility and manage your online presence across all your locations
- Mass editing of Google listings
- Automatic response to customer reviews
- Store Locator optimized for SEO/GEO
- Multilocal Ads and Publications with centralized launch
- Cross-Posting(Facebook, Instagram, Google, Linkedin)
Conversion
Generate traffic and sales by deploying large-scale, multi-local campaigns
- Ads Facebook & Instagram
- SMS & Email campaigns
- Campaign personalization (contact fields)
- Campaign customization (plant fields)
- Semantic analysis of customer reviews
Loyalty
Reactivate your customers and encourage repeat purchases with omnichannel local campaigns
- Contact synchronization & Advanced segmentation
- Local campaigns and publications
- Campaign personalization (contact fields)
- Customize campaign text and visuals (plant fields)
- Cross-Posting
- Facebook & Instagram comment moderation
Connect Digitaleo to your business tools
- Contact synchronization (CRM, DMP)
- Plant data synchronization
- Product flow synchronization (ERP, csv)
- Creating/deleting Digitaleo accounts
- Campaign data recovery
- SSO login
- SMS, Email API
+ More than 600 networks trust us
Your success is our priority: benefit from tailor-made support and the know-how of our local marketing experts.
"The results exceeded our expectations, with a perfectly controlled budget. This communication campaign proved to be simple and highly effective. For an independent business like ours, it's essential to surround ourselves with partners who master both multi-channel and local roots."
"A team that listens, reacts and is always ready to innovate! The tools they offer are effective, easy to learn and perfectly adapted to the needs of networks like ours. Special mention for their human accompaniment and their events, which combine inspiration, concrete advice and good humor."
"The platform is intuitive, which is crucial as not all our local teams are marketing experts. It's efficient, ensuring a perfect balance between local communications and campaigns prepared by headquarters. I would recommend Digitaleo to any multi-site company looking to optimize its local marketing strategy."
Product flows
Unleash the potential of your product catalog
🌦️ Weather flow, stocks...
Automate the delivery and content of your ads based on temperature, sunshine, rain...
⚙️ Optimizing your product flow
Our Meta Business, Google and Pinterest-certified technology has been designed to standardize and optimize your feeds for the delivery of ads enriched with your local data (products, prices, discounts, customer reviews, etc.).
🎯 Targeting by IRIS code
Reach your customers with precision, thanks to exclusive geographic targeting based on IRIS zones. This means you can launch ultra-localized campaigns in much more precise catchment areas.
🖌️ Local text and design customization
Design customized visuals based on local data.
Your campaigns adjust in real time to price or stock changes, guaranteeing relevance and consistency across all media.
📊 Customized reporting
View and compare the results of your Meta, Google and Pinterest campaigns in a single interface. Your traffic manager will guide you through setting up and using this powerful tool to help you track your key performance indicators.
🙆♂️ Dedicated traffic manager
From audit to deployment, a traffic manager follows your campaigns to optimize them and guarantee the success of your actions at every stage, locally and nationally.
🤓 National, Multi-local, Local scale
Our experts are committed to achieving your goals
✔️ Work on your brand image
✔️ Develop your community
✔️ Generate online traffic
✔️ Generate in-store traffic
✔️ Generate qualified leads
No more manual steering
Opt for automated, omnichannel distribution
✅Control automation
Maximize every € invested, thanks to continuously optimized campaigns
✅Large-scale local customization
Boost your performance with customized advertising for each catchment area
Certified partners
Recognized expertise to bring you the latest innovations.
-28%
Cost / add to basket
Case studies
But boosts the impact of its drive-to-store strategy on Meta!
The But network of furniture and household appliance stores wanted to maximize the effectiveness of its drive-to-store strategy on Meta.
To meet this need, Digitaleo+ leveraged IRIS zone data to target regular visitors in catchment areas.
Each store benefited from personalized advertising to better manage spend and ROI, with ultra-targeted local campaigns based on stock availability near the web surfer.
+62%
Click-through rate
-45%
Cost visitor / store
+ More than 600 networks trust us
Your success is our priority: benefit from tailor-made support and the know-how of our local marketing experts.
Franchises
Franchises
Every facility is an engine
for local growth
Our solution enables you to control, activate and optimize all your local marketing, while reinforcing the lasting commitment of your network.
🎯 Business goal
Generate traffic/leads
All the local marketing levers that your franchisees can easily activate to create traffic in their establishments and capture qualified leads.
🎯 Business goal
Build customer loyalty
Reach your customers with ultra-personalized campaigns to keep them coming back for more.
🎯 Business goal
Recruit new franchisees
Differentiate yourself for your future franchisees with the best marketing suite for developing franchise business.
🙌 Animation goal
Facilitate collaboration between headquarters and the field
Organize efficient, industrialized collaboration with your network while retaining control of your image.
🙌 Animation goal
Find out how to get your establishments on board
Centralize all the uses of your network in one place, and give business meaning to their actions.
Our features for
franchise networks
National, regional and local dashboards
Monitor your network's usage and performance, at all levels, and across all your marketing levers.
Digital Asset Management
Centralize your brand resources and manage their use locally.
Image editor
Use a single tool to edit and variabilize your visuals locally.
Marketing operation
Offer your establishments the possibility of launching charted campaigns during your high points and in omnichannel.
Local edition
Determine which elements of your content or campaigns can be modified by your customers.
Validation workflow
Validate local campaign content before distribution, on all your channels.
Campaign editor, publications
Create and program multi-local campaigns on all your communication channels, without necessarily involving your establishments.
Site customization
Create unique content and campaigns for each establishment thanks to automated local personalization.
National or local billing
Charge back your network yourself, or opt for direct local billing.
Gray mark
Offer a personalized user experience in your colors to maximize customer loyalty.
Usage and performance monitoring
Track network membership and performance at a glance.
Automated PDF reports
Receive charted reports to track membership and performance.
Visibility
Give each site the visibility it deserves and make it an essential reference on search engines and social networks.
- Google file management with multi-distribution of data (+10 portals)
- Publishing Google Posts
- Store Locator x Google Maps synchronization
- Automatic response to customer reviews
- Suggested response to notices
- Launch of Facebook & Instagram Ads campaigns
- Launch local publications on Facebook, Instagram, Google, Linkedin
Conversion
Offer your network the possibility of activating turnkey omnichannel campaigns to boost traffic and sales
- Launch of local conversion campaigns(Facebook & Instagram Ads)
- Launch of direct marketing campaigns (SMS & Email)
- Dynamic campaign personalization
- Framed local edition
Loyalty
Build lasting loyalty with perfectly coordinated local and national campaigns
- Free or predefined contact segmentation
- Launching local campaigns and publications
- Dynamic campaign personalization
- Framed local edition
- Cross-posting on social networks
- Moderation of comments on local publications (Facebook & Instagram)
Connect Digitaleo to your business tools
- Contact synchronization (CRM, DMP)
- Plant data synchronization
- Product flow synchronization (ERP, csv)
- Creating/deleting Digitaleo accounts
- Campaign data recovery
- SSO login
- SMS, Email API
+ More than 600 networks trust us
Your success is our priority: benefit from tailor-made support and the know-how of our local marketing experts.
Local Marketing Platform
A platform
Customisable modules to manage
all your local marketing
We offer the most comprehensive platform on the marketfor centralising or decentralising your marketing activities.
No more multiplication
of tools
We’ve put together all the modules you need to meet your network’s awareness, acquisition and loyalty objectives!
Hello, Hola, Hallo, our platform is available in several languages!
Features that make
marketing teams' day-to-day work easier 😎
Our solution adapts to your needs
You work for... 😎
For a concession
A network of independent sales outlets representing a single brand.
For a brand
A strong identity that promotes your products and know-how.
For a group
Brands come together to pool their resources and gain in power.
For a franchise
A model that makes it possible to replicate a successful concept throughout France.
You work for... 😎
a concession
A network of independent sales outlets representing a single brand.
a brand
A strong identity that promotes your products and know-how.
For a group
Brands come together to pool their resources and gain in power.
For a franchise
A model that makes it possible to replicate a successful concept throughout France.
+ More than 600 networks trust us
Your success is our priority: benefit from tailor-made support and the know-how of our local marketing experts.
A must!
When should you publish on social networks?
The best days and times to animate your social networks
are summarized in this ebook.
Direct Marketing Solution
Direct Marketing
Make your customers (re)come
Share with your establishments communication campaigns that they can easily personalize and send to their customers.
95M
of text messages sent
136M
Emails sent
569K
Voicemail* messages
*Average annual shipments, calculated on our entire customer base
Design and share marketing campaigns
Create multi-channel campaign templates (SMS, email, landing page, voice message)
with local personalization elements and share them with your entire network in just a few clicks.
Controlled brand image
Share our charters communication kits
Time saving
A single platform for sending SMS, email and voicemail messages
Simplicity
No need for technical skills thanks to our drag-and-drop editor
Customize every communication
✌️ Personalized marketing campaigns deliver 5 to 8 times higher ROI (source: McKinsey).
We offer 2 types of customization:
- To the customer: linked to the information in your database.
- To thecompany: logo, postal address, telephone number…
3 management modes
Operation💪
You prepare and program a campaign on behalf of your establishments.
Operation
on registration
✍️
You prepare and program a communication kit, and your establishments sign up to participate.
Operation
self-service
✌️
You prepare a communication kit that can be accessed and customized at any time by your establishments.
Collaborate with peace of mind
with your local teams
Zone lock
to control your brand image
Shared communication plan
to keep up with marketing pressure
Model evaluation
by your affiliates to adapt your templates
Contact rental
to help them prospect
Automate marketing actions
Set up and automate the sending of campaigns to save time for your teams: birthdays, registrations, new purchases…
A great way to build customer loyalty by not forgetting any key dates!
Control usage and performance
Track your results at national, regional or local level:
→ Number of com’ kits used, ratings given by affiliates…
→ Deliverability rates , opening rates, clicks
Our Customer Success team is there to support you
We do everything we can to ensure your success, with tailor-made assistance and the support of local marketing experts.
😎
Before
- Management of contact database interconnection projects
- Support for local communications strategy
🙌
During
- Support in making head office kits available to the local area
- Training for managers and local teams
🤓
After
- Customized marketing resources
- Alert and support to reactivate dormant users
- Reporting
Discover our services
Template creation
Provision or programming of your multi-channel campaigns
+ More than 600 networks trust us
Your success is our priority: benefit from tailor-made support and the know-how of our local marketing experts.
Store locator solution
Store Locator
Maximize traffic to your stores
Attract more customers online and in-store with local pages designed for each of your establishments.
+42%
Increase in the number of clicks to the website*
+30%
Increase in the number of calls*
+140%
Increase in the number of views*
*Average figures observed among our customers
Optimize your Store Locator
The Store Locator is an excellent way for your network to improve local SEO on Google
by providing up-to-date information about your business listing (opening hours, reviews, location, etc.).
Improve your web traffic
On average, 20% of website traffic comes from their store locator (source: Think with Google).
Automatic update
Optimize the consistency of your information in real time
Optimized brand awareness
Showcase your best customer reviews.
How it works
Already have
a Store Locator?
👍
We synchronize your Store Locator with Digitaleo to automatically update customer reviews, opening hours, and more.
Don't have a
Store Locator?
👋
Choose from our Store Locator templates optimized with key information for local SEO (customer reviews, opening hours, services, etc.) and synchronized with Digitaleo.
Do you have specific ambitions?
We can create a Custom Store Locator 🤩
We have been relying on Digitaleo for a year now to develop the visibility of our agencies.
We were looking for a tool that would allow us to manage Presence Management via our establishment listings, but also to update the Store Locator already existing on our website.
This is what Digitaleo offers us and allows us to do by automatically updating opening hours and customer reviews on our local pages.
Our Customer Success team is here to support you
We do everything we can to ensure your success with tailored guidance and support from local marketing experts.
😎
Before
- Choice of offer
- Help with claiming local pages
🙌
During
- Team training
- Support in page optimization
🤓
After
- Additional support
- Customized marketing resources
Discover our services
Benchmark for creating your Store Locator.
Content creation and keywords.
Graphic variation.
+ More than 600 networks trust us
Your success is our priority: benefit from tailor-made support and the know-how of our local marketing experts.
Validation process
Validation process
Maximize your image
by checking communications
of your affiliates before publication
What uses?
→ Choose which type of campaign requires approval before sending, and how much time you want to have to approve it before it is rejected
→ Use the approval process with new network members to give them confidence and help them set up their first campaigns
How does it work?
You are notified by email when a new campaign needs to be verified
Check the campaign and make suggestions to your affiliates
Local affiliate is notified, makes changes and sends campaign
What are the benefits?
Image de marque
Control your image and reduce legal risks
Time saving
Less time spent auditing your plants' campaigns
Support
Gradually give your establishments autonomy
Discover other features that make
marketing teams' daily lives easier 😎
A la carte modules for all your local marketing needs
+ More than 600 networks trust us
Your success is our priority: benefit from tailor-made support and the know-how of our local marketing experts.
Digital Asset Management
Digital Asset Management
Simplify access to your branded content
Digital Asset Management Organise your brand resources (videos, photos, audios) and share them easily with the members of your network.
Centralized management
All your brand resources hosted in one place
Brand image
Your network members can easily find the latest updated content
Analysis
Track resource downloads by file and user
Manage all your resources
in one place
Your establishments no longer waste time asking you where to look for items,
they can be accessed in dedicated folders and by a simple keyword search.
✨ 50GB of storage offered: image, video, audio, ZIP document, QR code, barcode etc.
Create customized
visuals
- Layer-based organization of your texts, images, shapes, etc.
- Automatic resizing to the right size for your communications
- Accessible from the media library and/or when creating a campaign
👆 Are you a manager? Lock the modification of certain blocks.
Control the use of resources
- Distribute your resources to all or part of your network
- Send share notifications
- Define the rights to use your resources: channels, period…
+ More than 600 networks trust us
Your success is our priority: benefit from tailor-made support and the know-how of our local marketing experts.
Social media solution
Social Media
Engage your local communities
Help members of your network animate their local pages on Facebook, Instagram and Linkedin to develop their visibility.
+100%
Increased number of posts
x3
Increased number of interactions
x2
Increased number of prints
*Average figures reported by our customers
Increase your company's visibility
on social networks
You help your establishments to communicate regularly on Facebook, Instagram and LinkedIn
by publishing for them or sharing ready-to-use posts that they can personalize and schedule in just a few clicks.
Boosted brand awareness
Increase the reach of your publications and the engagement of your fans.
Controlled brand image
Keep control over the comments posted on your publications
Centralized monitoring
Analyze the performance of all your pages with a single tool
Available formats
Post
Stories, Reels
Carousel,
photo gallery...
3 management modes
Publication💪
You prepare and schedule a publication on behalf of your affiliates.
Operation
on registration
✍️
You prepare and schedule a communication kit, and your affiliates sign up to participate.
Operation
self-service
✌️
You prepare a communication kit that can be accessed and customized at any time by your affiliates.
Save time and likes
Cross-posting
1 text + 1 visual = 3 posts published on Facebook, Instagram and Linkedin.
Your visual will be automatically adapted via our platform.
Post boost
Publish your best posts on the feed of new targeted audiences
Facebook & Instagram.
✨Hashtags IA
Our AI analyzes the content of your post to suggest the most relevant hashtags.
Location and description
Increase the reach of your Instagram and Facebook posts by collaborating on your posts or adding a location.
Encourage interaction
Gather all the comments and reviews posted on the various local pages into a single inbox.
At last you have a global view, and you can easily hide abusive comments and reply to them!
Control usage and performance
Track the performance of your social network campaigns on a national, regional or local level:
→ Track usage: number of templates used, ratings given by affiliates…
→ Track performance: number of views, clicks, comments, shares, details of post reactions
Our Customer Success team is there to support you
We do everything we can to ensure your success, with tailor-made assistance and the support of local marketing experts.
😎
Before
- Internal audit: local Facebook pages, pro Instagram account, etc.
🙌
During
- Training for head office and local teams
- Local page linking help
🤓
After
- Customized marketing resources
- Reporting
- Satisfaction audit
Discover our services
Publication strategy and planning
Creation of Facebook Pages.
Creation of visuals: videos, photos...
+ More than 600 networks trust us
Your success is our priority: benefit from tailor-made support and the know-how of our local marketing experts.
Local Ads
Ads
Create large-scale local Ads
Help your network develop their business, with ultra-personalized advertising in their catchment area.
+46%
Increased number of store visits*.
+21%
Increase in the number of leads generated*.
x10
Increased return on investment
*Average figures reported by our customers
Help your establishments reach
within their catchment area
Provide your network with a set of pre-customized
ads that can be activated in their catchment areas in just 4 clicks!
Manage your network's practices
Guide local autonomy and encourage campaign activation:
- Set Budget, Period, Audience
- Lock ad publishing
- Top-up local budget
Customize your ads
Your ads are automatically customized for each establishment:
- Dynamic targeting customization
- Dynamic ad customization (text & image)
Simplify billing
Our platform manages the invoicing of each local establishment and allows you to finance part of the investment through a coupon system.
Manage performance
Access personalized dashboards for each of your outlets, and give them visibility on their performance and return on investment.
Advanced Ads module
Opt for the support
of a dedicated Traffic Manager
✅
Control and Optimization
Customized parameterization, Landing Page set-up, Multilocal performance optimization.
Advanced Ads module
Opt for the support
of a dedicated Traffic Manager
✅
SMA strategy
Audit, definition of a multi-local Ads strategy.
✅
Steering and Optimization
Customized parameterization, Landing Page set-up, Multilocal performance optimization.
✅
Customized reporting
Customized dashboards, quarterly performance reviews.
Our Customer Success team is there to support you
We do everything we can to ensure your success, with tailor-made assistance and the support of local marketing experts.
😎
Before
- Audit your advertising campaigns
- Drawing up a local strategy with the network head
🙌
During
- Training for head office teams and local users
- Campaigns online
- Affiliate activation
🤓
After
- Customized marketing resources
- KPI tracking
- Optimized performance by a dedicated Traffic Manager
Discover our services
Additional ads: TikTok, Pinterest...
Creation of customized landing pages.
Automated personalization thanks to product flows
+ More than 600 networks trust us
Your success is our priority: benefit from tailor-made support and the know-how of our local marketing experts.