Local marketing platform
One platform to manage
all your local marketing
We offer the most comprehensive platform on the market
for centralising or decentralising your marketing activities
No more multiplication
of tools
We’ve brought together all the modules needed to serve and monitor your network’s awareness, acquisition and loyalty objectives!
Hello, Hola, Hallo, our platform is available in several languages!
Features that make it easier
the day-to-day work of marketing teams at head office 😎
Our solution adapts to your needs
Direct Marketing
Controlled brand image
Share branded communication kits
Save time
A single platform to send text messages, emails and voicemail messages
Ease of use
No need for technical skills thanks to our drag-and-drop editor
Design and share
marketing campaigns
Create multi-channel campaign templates (text message, email, landing page, voicemail)
with local customisation elements and share them with your entire network in just a few clicks.
Customise every communication
✌️ Personalising marketing campaigns boosts ROI by a factor of 5 to 8 (source: Mc Kinsey).
We offer 2 types of personnalisation:
- To the customer: linked to the information in your database
- To the point of sale: logo, postal adress, phone number…
3 management modes
Centralised
publication
💪
You prepare and programme a campaign using local databases.
Operation
on registration
✍️
You prepare and programme a communication kit and your affiliates sign up to take part.
Self-service
operation
✌️
You prepare a communication kit that can be accessed and customised at any time by your affiliates.
Collaborate in complete harmonywith your local teams
Zone locking
to control your brand image
Shared communication plan
to keep up with marketing pressure
Model evaluation
by your affiliates to adapt your templates
Contact rental
to help them prospect
Automate marketing actions
Set up and automate the sending of campaigns to save time: birthdays, registrations, new purchases, etc.
It’s a great way of building customer loyalty by making sure you don’t forget any key dates!
Control usage and performance
Track your results at national, regional or local level:
→ Number of communication kits used, ratings given by affiliates, etc.
→ Rates of deliverability, opening, clicks, incoming calls using our call-tracking function
What are you waiting for?
It's working for our customers!
95M
Of text messages sent*
136M
Of emails sent*
569K
Of voicemails sent*
*Average annual sendings, calculated on the basis of our entire customer base
Pre-projet
- Managing contact database interconnection projects
- Support for local communication strategy
Roll out
- Support in making head office kits available to local teams
- Training for the manager and local teams
Follow-up
- Personalised marketing resources
- Alerting and support to reactivate dormant users
- Reporting
Découvrez le module marketing direct en vidéo
🌎 Hello, Hola, Hallo, notre plateforme est disponible en plusieurs langues !
Digital asset management
Centralised management
All your brand ressources are hosted in the same place
Simplified sharing
Broadcast your ressources to your entire network in just a few clicks
Brand image
It's easy for members of your network to find the latest up-to-date content
Manage all your ressources in a single place
Your stores no longer have to waste time asking you where to look for items,
they're accessible in dedicated folders and by a simple keyword search.
✨ 50GB of storage available: image, video, audio, ZIP document, QR code, barcode, etc.
Share your ressources easily with your network
We have developed a range of features to make your life easier and enable you to :
- Share your ressources with all of part of your network
- Send notifications to keep your members informed
💡 We create specific "as" views so you can see the tree structure available to members of your network
Control your brand image
You can define rights of use according to :
- the communication media that can be used
- the authorised period of use
- the user profil
Local Ads
Media coverage
Your points of sale can easily activate advertising on Google, Youtube, Facebook, Instagram, Waze, etc.
Performance
Advertising messages have greater impact and campaign ROI is optimized.
Expertise
A team of traffic managers accompanies your network and optimizes the performance of their campaigns.
Share an infinite number of Ads
Provide your network with a set of pre-customized Ads that can be activated in their catchment areas in just 4 clicks!
Online catalogs
Let local shoppers know that your stores offer the products they’re looking for, as they browse Google or Facebook.
Our tool automatically generates the advertising content that will be most relevant to your local consumers.
Optimize conversion
Maximize conversions and improve results measurement with dynamic landing pages:
- personalized for each point of sale
- optimized for mobile
💡 60% of local searches are carried out on mobile devices
Simplify billing
No need to worry about local billing for each franchisee! Digitaleo transparently manages the invoicing of each local player, and enables you to finance part of the investment through a coupon system.
Monitore your performance
Access personalized dashboards for each of your points of sale, and give them visibility on their performance and return on investment.
What are you waiting for?
It works for our customers!
+46%
Increasing of store visits*.
+21%
Increasing of leads generated*.
x10
Increasing of return on investment*
*Average figures for our customers
Pre-project
- Audit of existing situation
- Elaboration of local strategy with network head
Deployment
- Training for head office teams and local users
Monitoring
- Customized marketing resources
- KPI tracking
- Performance optimization by a dedicated Traffic Manager
Discover the local advertising module in video
🌎 Bonjour, Hola, Hallo, our platform is available in several languages!
Presence Management
Optimised SEO
36% of your local referencing depends on your Google Business Profile listings
Centralised update
Save time by broadcasting updates to your Google listings in just a few clicks
Personalised recommendations
View the health of your listings to improve their visibility
Manage and optimise the Google listings of your network
Claim, create, modify and monitor all your listings from a single access point! Less time lost thanks to a unified view that lets you monitor the completion of your records and alert your local teams if any information is missing.
Reach 95% of Internet users in a single click
Broadcast your information on the main search engines, GPS systems and directories in France and Europe
84Md
users/month
APPLE
2 Md
users / month
102Md
users/month
WAZE
74M
users/month
OPEN STREETMAP
54M
cards viewed/month
LE FIGARO
1M
visits/month
HERE
12M
users/month
HORAIRES-COMMERCE
1M
visits/month
JUSTACOTE
1M
users/month
HOODSPOT
700K
visits/month
QWANT MAPS
200M
visits/month
FOURSQUARE
28M
visits / month
Increase interaction with Google Posts
Publish or schedule Google Posts from Digitaleo on one or more store listings to increase click-throughs and in-store traffic! A great way to communicate about your events, new products, recruitment, etc.
Monitor your performance
Manage your results at national, regional or local level:
→ Views
→ Itinerary requests
→ Website redirects
→ Incoming calls via our call-tracking functionality
What are you waiting for?
It works for our customers!
+66%
Increase in itinerary requests*
+42%
Increase in the number of calls*
+33%
Increase in website traffic*
*Average data reported by our customers
Preliminary project
- Internal audit
- Help with claiming local pages
Roll out
- Training for head office and local teams
- Support for listings optimisation
Follow-up
- Additional support to Google
- Customised marketing resources
- Reporting
CSR commitments
We are committed
“Since our beginnings in 2004, people have always played an important role in the company.
In 2019, the whole company was keen to put the environment at the centre of our thinking. This took concrete form in 2020, when we carried out a carbon assessment with the GoodPlanet Foundation. We were already aware that our activity was contributing to global warming, and this enabled us to take a concrete measure of our scope for improvement.
In 2022, after committing ourselves to a process comprising training, self-assessment, an external audit and a 3-year progress plan, we were awarded the Sustainable IT label.
Our work on this subject has only just begun, because we want to bring about a lasting change in our practices and encourage our customers to take part in this approach. This is the key to ensuring that this corporate project has meaning and a measurable impact.
Transparency and collaboration are essential if we are to make progress on these issues, so the aim of this page is to share our actions with you!”
Pauline,
HR and CSR Manager
A company committed to its people
- 🧘 Well-being at work encouraged : an office manager, comfortable premises that encourage creativity and collaboration and are ideally located, convivial moments (seminars, themed evenings organised by the CSE, Christmas tree, etc.), a well-run and comprehensive onboarding for new employees👋
- 🌺Commitment to cultural diversity (we don’t just recruit people from Brittany 😉), gender parity and equality (47% 👩 / 53% 👨 & F/H equality index of 96/100) and the employment of disabled workers (awareness-raising campaigns on disability in the workplace).
- ⚖️ Work/life balance : right to disconnect charter, 2 days dedicated to teleworking per week, part-time working (parental leave, employee’s life choice).
- 🚀 Supporting employees in their careers : internal mobility and development, training, retraining.
💸 Employee benefits : 12 RTT/year or compensatory time off, assistance with soft mobility, luncheon voucher card, top-quality company health insurance, holiday vouchers, holiday bonus, foodtrucks and weekly fruit delivery.
A company shaped by its people
- Participative management in place since Digitaleo’s inception.
- Mission and 5-year vision shared by all.
- Values defined in a participative manner.
- Open social dialogue with an active works council.
- Profit-sharing agreement to redistribute the fruits of everyone’s efforts.
A company that acts to reduce its impact and is committed to global carbon neutrality
The carbon assessment carried out with GoodPlanet in 2019 established that our carbon emissions (including emails sent by our customers) were equivalent to 578 tonnes of CO2e, or 58 circumnavigations of the earth by car
Following this assessment, we implemented various actions to reduce our carbon emissions by 25%:
- Waste sorting and recovery.
- Educating and raising awareness among employees (Climate Fresco)
- Optimising travel and encouraging soft mobility : teleworking, sustainable mobility plan (Mobil’Acteurs Challenge, introduction of the Sustainable Mobility Package, electric bikes available), preferential use of the train, etc.
- Enhancement of the Digitaleo product with new functionalities (database cleaning, inactive persons management rule, creation of eco-designed emailing integrated into the platform, etc.).
- Educating and raising awareness among our customers to explain the benefits of “communicating less but better”.
- Responsible Digital Labelling (2022)
We have also given thought to managing our incompressible emissions :
- Establishment of a partnership with EcoTree to identify a CO2e capture mechanism through the creation of carbon sinks for us and our customers.
- Commitment to a 2021-2025 carbon capture plan to contribute to global carbon neutrality: planting around 3,000 trees a year in Brittany (i.e. 15 hectares by 2025).
- Option for our customers to buy trees in Brittany to capture the CO2 equivalent of their email campaigns.
Our actions since the carbon audit
-20%
on travel-related emissions thanks to teleworking
20% target
reduction in the number of emails sent by our customers by 2025
7235
trees planted for reforestation in Brittany, France
Our beloved partners
Our 1st label
A local company
- Member of Produit en Bretagne.
- Developing employment in Rennes: recruitment, job dating, Pôle Emploi workshops to support jobseekers.
- General interest initiatives: partnership with Proxité, hosting organisations to present digital professions.
- Responsible purchasing: local and/or responsible suppliers.
Our beloved partners
Products & Services
A company in close touch with its customers
- Personalised monitoring and support 🤝: an Account Manager and Customer Success pair is on hand at roll-out and throughout the project to reinforce the uses of the platform.
- Taking account of customer feedback 💭: continuous improvement, easy-to-use platform, interviews, beta test customers.
4.8/5
out of 256 Trustpilot reviews
250
customer training sessions per year
20%
of turnover invested in R&D
Homepage
The power of a platform
combined with a team of experts
Digitaleo is the tailor-made marketing partner for brands and networks, combining a SaaS platform and an agency.
The all-in-one SaaS platform brings together all the levers of local marketing. The Digitaleo+ agency complements the tool with strategic and operational support for differentiating national and local campaigns.
The most complete marketing
on the market
To meet all your network's challenges: visibility, acquisition, loyalty, drive to store.
Presence Management
Manage your GMB files, Waze, Apple map, etc.
Review management
Aim for 5 stars for a top online reputation.
Direct marketing
Communicate by SMS, email and voice message.
Digitising catalogues
Promote your products on Google and Meta.
Social Media
Set your online communities alight.
Local ads
Advertise on the biggest advertising networks.
Print et Goodies
Déclinez votre image de marque sur une infinité de supports.
RCS
Create interactive and engaging mobile campaigns.
Interact with over 2 billion users.
DOOH
Attract attention in high-traffic public spaces.
Segmented TV
Broadcast targeted TV adverts.
Our offers
Countdown
+20years
experience in local marketing
+600
networks already place their trust in us
+120
staff and 2 dogs officers 🐕
The ideal partner for your network
💻
Single platform
Our platform simplifies the management and coordination of all your network’s local marketing activities.
👩💻
Multi-channel agency
Behind the platform, 30 marketing experts will help you boost your national and multi-local campaigns.
✨
Innovation & AI
We integrate AI to simplify your local marketing actions, save you time and better analyse your performance.
👋
Support
Our teams are present at every stage of the project: technical feasibility study, onboarding, personalised follow-up.
💚
CSR commitments
Digitaleo puts CSR at the heart of its actions, with concrete initiatives such as the carbon footprint and the Responsible Digital label.
🙌
Partners
We help agencies and consultancies expand their offering and generate additional revenue.
