Direct Marketing
Make your customers (re)come
Share with your establishments communication campaigns that they can easily personalize and send to their customers.
Direct Marketing in a few figures
To reach your customers at the right time and in the right place, Digitaleo supports you with high-impact channels. Discover the volume of messages sent each year by our clients:
95M
of text messages sent
136M
Emails sent
569K
Voicemail* messages
*Average annual shipments, calculated based on our entire customer base
Harness the power of local direct marketing to maximize engagement and convert your prospects across all channels.
The channels available for direct marketing campaigns include SMS, RCS, email, voice messages, and landing pages.
Key Features
Design and share marketing campaigns
Create multichannel campaign templates with localized personalization elements and share them with your entire network in just a few clicks.
A Brand Image Always Under Control
Simplified campaign delivery with the editor
Segmentation of the Contact Database
3 management modes
💪
Centralized operation
You prepare and plan a campaign on behalf of your institutions.
✍️
Registration Process
You prepare and schedule a communications kit, and your schools sign up to participate.
✌️
Self-Service Operation
You are preparing a communication kit that is accessible and can be customized at any time by your institutions.
Customize every communication
Personalizing marketing campaigns can yield a 5- to 8-fold increase in ROI (source: McKinsey).
We offer two types of personalization:
- By customer: based on the information in your database.
- By business: logo, mailing address, phone number, etc.
Automate marketing actions
Set up and automate the sending of campaigns to save time for your teams and help them be more efficient: birthdays, sign-ups, new purchases, missed calls…
Control usage and performance
Track your results at the national, regional, or local level:
→ Number of communication kits used, ratings from affiliates…
→ Delivery, open, and click-through rates, as well as incoming calls tracked through our call-tracking feature
Our Customer Success is here to support you
We do everything we can to ensure your success, with tailor-made assistance and the support of local marketing experts.
Before
- Management of Projects to Interconnect Contact Databases
- Support for local communications strategy
During
- Support in making head office kits available to the local area
- Training for managers and local teams
After
- Customized marketing resources
- Alert and support to reactivate dormant users
- Training
Services
Discover our services
- Creating Templates
- Provision or programming of your multi-channel campaigns
Direct Marketing FAQ
Local direct marketing involves enabling each point of sale within a network (franchise, branch, dealership) to communicate directly with its local customers through channels such as text messages, email, or voice messages, while maintaining the national brand identity. Digitaleo simplifies this process by centralizing the tools at headquarters while giving field teams autonomy.
Digitaleo allows headquarters to create locked campaign templates (communication kits). Retail locations can only customize the authorized fields (e.g., local address, hours of operation, specific offers). In addition, a validation process allows headquarters to review and approve each message before it is sent.
Yes. You can set up automated workflows based on customer data (triggers): sending birthday wishes, following up with a customer after a certain period without a purchase, confirming an appointment or registration, or sending a thank-you message after a purchase.
Absolutely. Digitaleo natively integrates consent management. Your contact lists are managed securely, and unsubscribe links are automatically included and managed by our system to ensure your legal compliance.
Yes, our platform offers integrations via API or SSO to sync with your business tools (CRM, ERP, customer databases). This allows you to keep your databases up to date without duplicate data entry and to use your customer segments for highly targeted campaigns.
The platform offers detailed dashboards with real-time KPIs: deliverability rates, open rates, click-through rates, and even call tracking (tracking incoming calls generated by a campaign). You can analyze performance at the national or regional level, or by individual retail location.