Local Marketing: A Challenge at Every Level of Your Network
Seat side
Creating content, tailoring it to each retail location, and analyzing its ROI takes up your teams’ valuable time. Added to this is the challenge of analyzing data scattered across hundreds of retail locations and multiple marketing channels, without a consolidated view.
On the field
Your local teams’ top priority remains the day-to-day management of their retail locations. Marketing often takes a back seat due to a lack of time, interest, or the right tools to maximize its impact and recognize its true value.
For the headquarters
- Operational Discharge
- Brand Integrity
- Simplified Decision-Making
For Your Retail Locations
- A Dedicated Marketing Expert
- Time saving
- Reinsurance
Greater visibility,with much less effort
+40%
Local visibility*
-37%
Operating Expenses*
*Average figures reported by our customers
Advantages for the headquarters
Operational efficiency, brand integrity, network-wide performance.
Benefits for Retail Locations
Saves time, provides peace of mind, and offers content accessible 24 hours a day without requiring marketing expertise.
+40%
local visibility
-37%
operating expenses related to local marketing
Features
The teammate you've always dreamed of
Leo integrates with your business context and draws on data from the platform to ensure maximum relevance. Designed for multi-location operations, it becomes the dedicated marketing expert for each location.
Make your data speakin no time
Ask Leo for all your analytics needs: rankings, detection of weak signals, or specific questions like “Which retail locations are growing the most?” or “Which post has the highest engagement rate?” Based on your performance history, customer reviews, and best practices within your network, Leo provides clear data and suggests concrete ways to optimize your performance.
Customized posts for all your locations, with a single prompt
Leo is designed to be a true community manager, working on behalf of all your locations. With a single prompt, it generates as many posts as you have locations, each one compliant with your brand guidelines and customized for each location. It also suggests the ideal posting time based on the reach and engagement history of previous posts.
Don't miss out on any more opportunities to speak
Leo draws on continuous monitoring of your industry, seasonal trends, and the history of your local posts to provide you with a tailored communication calendar featuring topics relevant to each location—all you have to do is adjust or approve it.
Turn every review into a revenue opportunity
Leo sorts through your reviews, identifies those that require an urgent response, and drafts replies in your brand’s tone—which you can adjust before sending them out in bulk. It also incorporates keywords to boost your locations’ SEO and GEO rankings.
Your best reviews turned into posts—automatically
Leo automates the process of highlighting your positive reviews. Based on your guidelines, it identifies the best reviews to feature and turns them into standardized, personalized posts that are automatically shared on social media and on each business’s Google listings.
An SEO/GEO expert who works continuously on your Google listings
Leo continuously audits your Google listings and proactively suggests strategic optimizations: categories, services, and attributes; standardization of listing names; detection of inconsistent business hours; and automatic correction of SIRET numbers. It can dynamically insert your keywords into your Google listings and your Store Locator.
Stay in control of the final decision
Leo is here to serve you—not the other way around. You set the tone he should use when talking about your brand and choose his level of autonomy—from simple suggestions to complete freedom on certain repetitive tasks. You set the rules.
They deployed Leo on their network
Personal services
"Leo helps me prioritize my tasks"
“Leo put together a ranking for me in the form of a table, complete with charts. It’s clear and, most importantly, exactly what I wanted. He gave me a list with a suggestion on which actions to prioritize.”
Service Center
Laura TREMBLAY, Community Manager
Recruitment
"The AI Agent I Can't Live Without for My Network"
“In less than 10 seconds, Leo generated a Top 10 list of posts for me without requiring me to manually export any files—unlike other AIs such as ChatGPT or Gemini. I was blown away; I didn’t expect to get those answers. This is going to be incredibly useful to us.”
Interaction Group
Yassin IBENKOUAR, Marketing Manager
Automotive
"Leo's answers are always very thorough"
“I’m thrilled with Leo—it’s great because it always provides additional information and details that we don’t necessarily ask for but that are very useful.”
VPNs for Cars
Déborah JARRIGE, Marketing Manager
Contextual Intelligence
Leo integrates with your business context and draws on data from your platform to remain relevant.
Proactive Execution
Leo observes and analyzes your performance and comes to you with concrete actions, without waiting for you to ask.
Omnichannel Orchestration
Leo acts as a conductor, pulling all the available levers to ensure coherent and effective measures.
Operational scalability
A dedicated marketing expert for each location, regardless of the size of your network.
Data Privacy & Sovereignty
Your data is hosted in Europe, remains secure, and is never used to train public models. An ethical approach to AI, in compliance withthe AI Act.
Ready to assign a dedicated marketing expert to each retail location?
Find out how Leo can boost your network's local performance tenfold.
Ready to assign a dedicated marketing expert to each retail location?
Find out how Leo can boost your network’s local performance tenfold.
FAQ: Leo, the AI Agent
Leo is the AI agent dedicated to local marketing for retail chains. What sets it apart from a traditional AI assistant is that it doesn’t just make suggestions—it takes action. Specifically, Leo identifies the actions that need to be taken (responding to a review, publishing content, optimizing a Google listing, etc.), prepares them, and then submits them for approval before they are published.
Leo caters to two types of users within the same network:
- Managers (headquarters): overall management, oversight of network operations, and customization of permissions granted to each retail location
- Affiliates (retail locations): pre-prepared actions to approve on a daily basis, without having to start from scratch
In any case, the user remains in control: no action is published without approval, the brand identity remains customizable, and permissions can be finely tuned based on user profiles.
The Leo AI Agent is built on five pillars: contextual intelligence, proactive execution, omnichannel orchestration, operational scalability, and data trust and privacy.
Its concrete benefits:
- Time savings: up to 70% less time spent managing reviews and creating content.
- Performance: Up to 40% more visibility through SEO and local GEO optimization.
- Scalability: a single operating model deployed consistently across the entire network, regardless of the number of retail locations.
- Faster decision-making: Decisions are made 3 to 5 times faster thanks to improved detection of weak signals.
Leo covers three main types of everyday uses:
Content Production
- Text and Image Generation
- Creating Automated Social Media Posts
- Suggestions for Content and Topics
- Consistent adherence to the brand guidelines and tone of voice, with the addition of local customization
Decision Support
- Custom KPIs
- Rankings and Scoring by Retail Location
- Correlation Calculations and Semantic Analysis
- Network Activity Reports and Customized Analyses
Proactive Actions
- Suggestions for prioritized and actionable steps (responding to a negative review, posting a 5-star review, etc.), which can be automated with a single click or modified
- Optimized review management: prioritization, suggested responses, automated replies, and SEO keyword insertion
- Automated posting of reviews on social media (Facebook, Instagram, LinkedIn, Google) based on defined selection and filtering rules
- SEO/GEO Optimization of Google Listings and Local Pages: Recommendations for Descriptions, Secondary Categories, and Targeted Keywords
- Customization of brand tone (neutral, professional, friendly, offbeat) and fine-grained control over permissions by action
As a user, you retain full responsibility for approving content before it is published. Suggestions for text and visual content, SEO and GEO optimization recommendations, and responses to reviews provided by Leo are presented as proposals and are never published or implemented without your consent.
No, your data is never used to train third-party or public AI models. We use only secure, professional APIs that are subject to strict contractual non-training clauses. Your statistical data, review feeds, and affiliate activity remain your exclusive property and are completely isolated from the rest of Digitaleo’s client brands—and even guaranteed to be isolated from other locations within your own network (e.g., one franchisee cannot monitor another franchisee’s activity through Leo).
Yes, our AI agent Leo is natively compliant with the GDPR and the regulatory framework of the European AI Act. Leo is classified as a low-risk artificial intelligence system, as it is a marketing and decision-support tool. Furthermore, in accordance with Section 6.3 of our Terms of Service, human oversight is mandatory: Leo does not publish anything entirely on its own, and your teams (whether at headquarters or locally) always retain final approval over all content.
All data processed or generated by the Leo AI agent is stored and hosted exclusively in Europe. Digitaleo guarantees absolute European data sovereignty to meet the compliance and security requirements of franchise networks and multi-location retail chains.
Access to Leo’s features requires a monthly license associated with administrator access. This license includes monthly AI Credits, which can be exceeded for an additional cost per credit.
Once the Leo license has been purchased by the administrator, you can deploy Leo to the so-called “affiliated” access points at your facilities without an additional subscription.
Each type of access comes with a fixed monthly credit allowance (non-carryover), sized according to your network’s needs.
The complexity of the tasks Leo performs determines the credit cost of each action.
To protect your network from unintentional overuse, you can use Digitaleo to authorize exceeding your included credit allowance and set a maximum monthly budget in euros for overage charges.
Once your monthly allowance is used up, you automatically switch to a pay-as-you-go billing model. Each unit of data used beyond your plan is billed at a flat rate of €0.02 (excluding tax) at the end of the calendar month.