Store Locator
Maximize Your Local Traffic with SEO and GEO
Turn every point of sale into a local page that appears on Google and in responses from generative AI tools (ChatGPT, AI Overviews, Perplexity).
Why Are Your Local Pages Your Best Tool for Customer Acquisition?
A growing proportion of searches such as “Hair salons open now near me” and “where to buy […] nearby” now go through an AI assistant as much as they do through Google.
If your listings aren’t structured to be read by a machine, you’ll become invisible on both platforms.
+42%
Increase in the number of clicks to the website*
+30%
Increase in the number of calls*.
+140%
Increase in the number of views*
*Average figures reported by our customers
It’s already been a year since we began working with Digitaleo to boost the visibility of our agencies.We were looking for a tool that would allow us to manage our online presence through our business listings, as well as update the store locator already on our website.That’s exactly what Digitaleo offers us, enabling us to automatically display business hours and customer reviews on our local pages.
Creation - Synchronization - Optimization
How does the Digitaleo Store Locator work?
From creation to continuous optimization, in three steps:
Start with one of our templates that are already optimized for local SEO
Business hours, customer reviews, and contact information are automatically synced from Digitaleo
Information, metadata, and HTML structure are optimized for local SEO and GEO
Localized URLs
A clean, readable URL for each city that's easy to remember and share.
Localized H1 / H2 tags
Each entry focuses on its own city, with no duplicate entries.
Localized meta titles
One unique title per retail location—not a copied template.
Localized meta description
A search result text specific to each address.
Synchronized Notifications & Networks
Up-to-date proof of social status, automatically uploaded.
Optimized Navigation
Responsive, optimized loading times, RGAA.
About & Services Section
Unique content for each listing—not just a copy-and-paste job from one city to another.
Internal linking
Links between national, regional, and local pages.
Our Customer Success is here to support you
We do everything we can to ensure your success, with tailor-made assistance and the support of local marketing experts.
Before
- Internal Audit
- Help with reselling local pages
During
- Training for head office and local teams
- Support for Page Optimization
After
- Complementary support to Google
- Customized marketing resources
- Training
Services
Outsource the creation of your Store Locator
- Benchmark
- Content Creation and Keywords
- Graphic Variations
FAQ Store Locator
A Store Locatoris an interactive interface (map + list) integrated into your website that allows users to find the nearest location. For a chain, it’s an essential tool for turning an online search into an in-store visit (Web-to-Store) while improving your visibility on Google.
Presence Management displays your information (hours, addresses) on third-party platforms such as Google Maps or Waze. The Store Locator, on the other hand, generates this information directly on your own website through dedicated local pages, allowing you to maintain control over the customer experience and boost your own local SEO.
Our solution automatically generates an optimized web page for each location. Each page has its own URL, specific meta tags, and structured data (schema.org). This helps your locations rank at the top of search results when a user types “[your service] + [city name].”
Absolutely. More than 60% of local searches are conducted on smartphones. Digitaleo’s Store Locator is “Mobile First”: the display adapts perfectly, and the click-to-call buttons and GPS directions features are designed for on-the-go use.
Yes. You have full control over the visual design (colors, fonts, map icons) so that the Store Locator integrates seamlessly and transparently into your brand’s ecosystem.
No. The integration was designed to be quick and easy. We provide a lightweight script that you can integrate into your website. Once installed, you can manage all your points of sale directly from the Digitaleo interface, without having to involve your technical team every time you make a change.
Yes, our solution includes tracking tools. You can accurately track the number of clicks on the directions, calls made from the local pages, and the volume of visits, which allows you to accurately calculate your local ROI.
Choose a tool that can generate local pages optimized for SEO (structured data) and that work seamlessly on mobile devices. Also make sure it offers real-time data synchronization and full customization so it integrates naturally with your brand image.