DOOH
DOOH (digital out-of-home advertising) delivers impactful messages through dynamic visuals, capturing the attention of a diverse audience: pedestrians, drivers, and public transportation riders. It’s ideal for building brand awareness and reaching a wide audience.
Segmented TV
Segmented TV allows for the delivery of targeted ads to specific audience segments based on demographic, geographic, or behavioral criteria.
Display
Digital display advertising allows for the delivery of visual ads on websites or mobile apps. These campaigns use audience data to target specific profiles based on their interests, location, or browsing behavior.
Digital Audio
Digital audio encompasses the delivery of advertising messages on streaming platforms, podcasts, and web radio stations. It allows advertisers to reach listeners in a personalized way during their daily listening moments.
Case studies
Boost your reopening with an innovative multi-channel campaign
Leclerc Saint-Grégoire, a hypermarket in northern Rennes, completed a major renovation in 2024. With its “Saint-Grégoire-Le Centre” shopping mall, it plays a key role in the local retail scene.
To announce its reopening and attract a rapidly changing customer base, the hypermarket launched an innovative multichannel campaign with Digitaleo, combining digital and outdoor advertising to drive foot traffic to the store.
Christophe Allain, Director, shares his insights on the results achieved through this strategy.
Activate new acquisition channels
Avoid traditional media saturation and stay ahead of the competition with programmatic advertising.
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Omnichannel acquisition
A single, expert partner to orchestrate your acquisition channels in synergy.
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Premium visibility
Be visible on exclusive advertising spaces, with immersive formats.
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Budget efficiency
Increase the effectiveness of your media spend by 30% compared to traditional media.
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National & local synergy
Orchestrate complementary national and local campaigns on a large scale.
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Precise targeting
Geographic and demographic targeting. Advanced targeting based on purchase intent and interests.
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Dynamic local customization
Local customization of the ad for each establishment.
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Continuous optimization
Automatic budget allocation to the most relevant spaces in real time.
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Customized reporting
Customized performance reports with insights and optimization suggestions.
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