{"id":83406,"date":"2019-09-19T16:46:55","date_gmt":"2019-09-19T14:46:55","guid":{"rendered":"https:\/\/intg-new.digitaleo.fr\/?post_type=temoignages&p=83406"},"modified":"2019-10-23T15:44:20","modified_gmt":"2019-10-23T13:44:20","slug":"cobredia","status":"publish","type":"temoignages","link":"https:\/\/www.digitaleo.com\/fr\/temoignages\/cobredia","title":{"rendered":"Cobredia"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-191617″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb0″ style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/4″][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ text_size=\u00a0\u00bbfontsize-155944″ text_font=\u00a0\u00bbfont-762333″ text_weight=\u00a0\u00bb900″]Cobredia[\/vc_custom_heading][vc_custom_heading heading_semantic=\u00a0\u00bbh3″ text_size=\u00a0\u00bbh4″ text_height=\u00a0\u00bbfontheight-357766″ text_weight=\u00a0\u00bb300″]Nous r\u00e9alisons des campagnes marketing locales par concession et par point de vente \"????\"<\/span>[\/vc_custom_heading][\/vc_column][vc_column width=\u00a0\u00bb1\/4″][\/vc_column][\/vc_row][vc_row unlock_row_content=\u00a0\u00bbyes\u00a0\u00bb row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column column_width_percent=\u00a0\u00bb100″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ align_mobile=\u00a0\u00bbalign_center_mobile\u00a0\u00bb mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_single_image media=\u00a0\u00bb83086″ media_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ back_image=\u00a0\u00bb82857″ back_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb back_position=\u00a0\u00bbcenter top\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ back_size=\u00a0\u00bbcontain\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/4″][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][vc_empty_space empty_h=\u00a0\u00bb2″][vc_custom_heading text_size=\u00a0\u00bbfontsize-130175″ text_font=\u00a0\u00bbfont-762333″ text_weight=\u00a0\u00bb900″]Pourquoi avoir choisi Digitaleo ?[\/vc_custom_heading][vc_column_text]Pour assurer la communication de ses\u00a048 concessions, le Groupe Cobredia s\u2019appuie sur une \u00e9quipe marketing au si\u00e8ge et des relais marketing sur le terrain. Nous avions besoin d’un outil qui r\u00e9ponde \u00e0 nos objectifs de communication mais qui s’adapte \u00e9galement \u00e0 notre organisation.[\/vc_column_text][vc_empty_space empty_h=\u00a0\u00bb2″][vc_custom_heading text_size=\u00a0\u00bbfontsize-130175″ text_font=\u00a0\u00bbfont-762333″ text_weight=\u00a0\u00bb900″]Comment le r\u00e9seau utilise la plateforme ?[\/vc_custom_heading][vc_column_text]Les relais marketing sont charg\u00e9s de la r\u00e9daction des campagnes sur les diff\u00e9rents canaux : newsletters, emailings avec des offres ponctuelles (essai de v\u00e9hicules, SAV par exemple), campagnes SMS et messages vocaux. Dans la pratique, le local utilisent des mod\u00e8les types cr\u00e9\u00e9s par le si\u00e8ge pour les newsletters et diff\u00e9rents\u00a0templates pr\u00eats \u00e0 l\u2019emploi\u00a0pour les offres afin de gagner du temps et d\u2019harmoniser les contenus.<\/p>\n

Digitaleo permet ainsi aux \u00e9quipes du si\u00e8ge de\u00a0cr\u00e9er les templates et mod\u00e8les et ensuite de les\u00a0partager aux diff\u00e9rents utilisateurs\u00a0de la plateforme qui re\u00e7oivent alors une notification les avertissant qu\u2019une nouvelle op\u00e9ration est disponible. Cela fonctionne \u00e9galement dans l\u2019autre sens : une fois la campagne cr\u00e9\u00e9e par les relais marketing sur le terrain, la plateforme envoie une\u00a0alerte aux \u00e9quipes du si\u00e8ge pour validation. Le groupe assure ainsi des\u00a0communications tr\u00e8s r\u00e9guli\u00e8res\u00a0en d\u00e9l\u00e9guant aux \u00e9quipes marketing locales la partie op\u00e9rationnelle.<\/p>\n

Il est \u00e9galement important pour nous de pouvoir compter sur un\u00a0partenaire capable de faire \u00e9voluer sa solution\u00a0afin de\u00a0proposer des fonctionnalit\u00e9s qui r\u00e9pondent \u00e0 nos particularit\u00e9s.\u00a0Autre atout de taille : la plateforme ne requiert aucune comp\u00e9tence technique au niveau des concessions, pas besoin d\u2019experts en code HTML.[\/vc_column_text][vc_single_image media=\u00a0\u00bb83414″ media_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb shape=\u00a0\u00bbimg-circle\u00a0\u00bb advanced=\u00a0\u00bbyes\u00a0\u00bb media_items=\u00a0\u00bbmedia|original\u00a0\u00bb media_text=\u00a0\u00bbunder\u00a0\u00bb media_style=\u00a0\u00bbdark\u00a0\u00bb media_overlay_opacity=\u00a0\u00bb50″ media_text_visible=\u00a0\u00bbyes\u00a0\u00bb media_padding=\u00a0\u00bb2″ media_width_pixel=\u00a0\u00bb140″][vc_column_text]<\/p>\n

Franck Follet,
\nDirecteur Marketing du Groupe Cobredia<\/h6>\n

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Avec 48 concessions pour\u00a0480 millions de chiffre d\u2019affaires, le Groupe Cobredia est un acteur majeur de la distribution automobile. Pr\u00e9sent dans le Finist\u00e8re, les C\u00f4tes-d\u2019Armor, le Morbihan, l\u2019Ille-et-Vilaine et la Mayenne, le groupe distribue\u00a09 marques diff\u00e9rentes\u00a0: Volkswagen Utilitaires, Audi, Skoda, Opel, Mercedes-Benz, Smart, Toyota, Citro\u00ebn, DS.<\/p>\n

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Digitaleo nous permet de cr\u00e9er des templates au si\u00e8ge et de les partager aux diff\u00e9rents utilisateurs…<\/p>\n","protected":false},"featured_media":89190,"menu_order":0,"template":"","class_list":["post-83406","temoignages","type-temoignages","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nCobredia - Digitaleo<\/title>\n<meta name=\"description\" content=\"Cobredia est un acteur majeur de la distribution automobile. 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