VW Espace Suffren Paris
The Espace Suffren, located in the 15th arrondissement of Paris at the foot of the Eiffel Tower, is a new and used car distributor for the Volkswagen make. www.espacesuffren.com
For the launch of the VW UP!, we chose to communicate in an original way in order to generate traffic during the presentation evening.
The solution allows you to send invitations via SMS. The customer can view images and obtain information directly on his mobile phone. In addition, registration via the mobile website's contact form guarantees proper organisation for an event.
Following the SMS campaign, we recorded a response of more than 30% clicks to access the mobile website. 250 people came to attend the launch of the VW UP!